1. Information We Collect

When you interact with the Site, we collect certain categories of personal data necessary to facilitate your luxury shopping experience:

• Order Information: To fulfill our promise of Free Worldwide Shipping, when you purchase footwear from us, we collect your name, billing address, shipping address, email address, phone number, and encrypted payment details (processed securely via certified third-party payment gateways).
• Device & Usage Information: When you browse our Geek Chic and Balletcore collections, we automatically gather diagnostic details about your device, including IP address, browser type, operating system, time zone, referral source, and your behavioral patterns on the Site via cookies and tracking pixels.

2. How We Use Your Information

We process your personal data under legitimate business interests, legal obligations, and contractual necessity to:

• Process, authenticate, and securely dispatch your premium footwear orders.
• Screen orders for potential risk, fraud, or unauthorized retail duplication.
• Deliver tailored marketing communication, editorial updates, and exclusive collection drops (only where you have explicitly opted in).
• Optimize the performance, layout, and user experience of our boutique platform.

3. Sharing Personal Data with Third Parties

We do not sell, rent, or trade your personal data. We share your information strictly with trusted third-party service providers who assist us in operating our independent boutique:

For example, we utilize standard infrastructure platforms (such as Shopify) to power our digital storefront, and integrated courier networks (such as DHL, FedEx, and UPS) to execute international deliveries. We also utilize data analytics and advertising networks (such as Meta and Google) to refine our audience engagement strategy. All partners are contractually bound to comply with international data protection protocols.

4. Your Global Privacy Rights (GDPR & CCPA)

Depending on your geographical jurisdiction (including the European Economic Area and the State of California), you hold inherent legal rights regarding your personal information, including:

• The Right to Access: The right to request digital copies of the personal data we hold on you.
• The Right to Rectification: The right to correct any inaccurate or incomplete details.
• The Right to Erasure: The right to request the permanent deletion of your data from our active retail vaults.

To exercise any of your data protection rights, or to file an inquiry regarding our compliant handling of tracking metrics, please reach out directly to our designated privacy concierge team.